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Expert insights on Answer Engine Optimization, AI search strategies, and digital marketing for local service businesses.
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Last Sunday, Google told the National Retail Federation they're building a future where AI completes purchases without customers ever visiting a website. The next day, Apple announced Google's Gemini will power iPhone intelligence for 150 million US users. If you're spending money on Google Ads right now, these two announcements should change how you think about 2026.
Clark Wright
11 min read
For 80 years, TV advertising was for companies with TV advertising budgets. That's over. In 2025, you can run commercials on streaming platforms for $500 a month. Your organic content is now your TV commercial.
Clark Wright
11 min read
Every service business owner needs to answer three questions before January 1st: What marketing moves will actually drive growth? How much should I invest? Can marketing really deliver the revenue I need?
The most successful service business I ever encountered was run by a guy who barely advertised. Jim had 47 other business owners actively sending him customers. His secret? He understood that every business you interact with is a potential multiplication machine.
Right now, millions of people are asking AI assistants for recommendations. If AI doesn't know about your business, you don't exist to these customers.
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