Innovation
We're at the leading edge of AI search optimization, constantly researching and testing new approaches to keep our clients ahead of the curve.
About GTM37
Built Different by Design
We bring Fortune 500 marketing strategies to local service businesses—without the jargon, without the complexity.
Our Origin Story
GTM37 was born from a simple observation: the gap between enterprise marketing capabilities and what's available to small businesses is enormous—and unnecessary.
Founder Clark Wright has spent decades in enterprise technology—building systems that scale, managing complex software operations, and developing marketing strategies for companies with massive resources. Along the way, a pattern became clear: small businesses were being sold watered-down, one-size-fits-all marketing solutions that fundamentally misunderstood their needs.
The problem wasn't that small businesses needed simpler strategies. They needed better-adapted strategies—enterprise-grade approaches tailored to their specific challenges and constraints.
So GTM37 was established with a singular mission: translate the sophisticated marketing playbooks used by major tech companies into practical, implementable solutions for local service businesses.
Why "GTM37"?
The name references AlphaGo's famous "Move 37" from 2016—when Google's AI made a Go move so unconventional that experts thought it was an error. It wasn't. Move 37 was transformative, changing how the game is played forever.
We chose this name because go-to-market strategy is at its own Move 37 moment. Traditional marketing playbooks are being rewritten by AI. Search engines are becoming answer engines. The businesses that recognize this shift early will dominate their markets.
Our Mission & Values
Everything we do is guided by these principles.
Accessibility
Enterprise strategies shouldn't require enterprise budgets. We make sophisticated marketing approaches accessible to businesses of all sizes.
Transparency
No confusing jargon, no black boxes. We explain our strategies in plain language and show you exactly how everything works.
Results
We're measured by one metric: do our strategies generate more business for our clients? Everything else is secondary.
Education
Through our Booked Solid newsletter, we teach clients the 'why' behind our strategies—empowering them to make better decisions.
Quality
Every website, every piece of content, every strategy is premium quality—because our work is also our portfolio.
Our Approach
We reject cookie-cutter solutions. Here's how we work differently.
01
AI-First Optimization
While others are still optimizing for traditional search engines, we're building strategies for the AI-powered answer engines that are replacing them. ChatGPT, Claude, Perplexity, and Google's AI Overviews aren't the future—they're the present.
02
Technical Excellence
Our websites aren't just pretty—they're architecturally sound. Semantic HTML, comprehensive schema markup, performance optimization, and accessibility compliance aren't optional extras. They're fundamental to being discoverable by AI.
03
Content That Teaches
AI answer engines recommend sources that demonstrate expertise and authority. We help you create content that educates your audience while establishing you as the go-to expert in your field.
04
Metrics That Matter
We don't chase vanity metrics. Our focus is on the KPIs that actually drive business: qualified leads, conversion rates, and customer acquisition costs. If it doesn't impact your bottom line, we don't track it.
The Booked Solid Newsletter
Digital marketing strategies for local service businesses—without the confusing jargon.
Every week, we break down the latest developments in AI search, share actionable marketing strategies, and explain how Fortune 500 companies approach problems you're facing right now.
Our readers include contractors, healthcare providers, professional service firms, and business owners who are tired of generic marketing advice that doesn't account for their specific challenges.
What You'll Learn:
- How AI answer engines decide which businesses to recommend
- Content strategies that actually generate leads
- Website optimization techniques from enterprise playbooks
- Real case studies and performance data
- Marketing ROI analysis and budget allocation
Join 1,000+ Business Owners
Get practical marketing strategies delivered weekly. No spam, no sales pitches—just actionable insights.
We respect your privacy. Unsubscribe anytime.
Who We Serve
Our strategies are built specifically for service-based businesses that depend on local visibility and trust.
Contractors & Trade Services
HVAC, plumbing, electrical, roofing, landscaping—businesses where reputation and local visibility drive growth.
Healthcare Providers
Medical practices, dental offices, chiropractors, physical therapists, and other healthcare professionals.
Professional Services
Law firms, accounting practices, consulting firms, real estate professionals, and financial advisors.
Home Services
Cleaning services, pest control, security systems, moving companies, and property management.
PE-Backed Roll-Ups
Private equity firms consolidating local service businesses that need consistent, scalable marketing.
Franchise Operations
Multi-location franchises that need corporate-approved marketing strategies deployed locally.
Why Choose GTM37
Here's what makes us different from typical marketing agencies.
Technical Depth
Most Agencies
Surface-level SEO tactics and template websites with minimal customization.
GTM37
Enterprise-grade technical architecture with comprehensive schema markup, semantic HTML, and AI-optimized content structure.
Strategy Development
Most Agencies
One-size-fits-all packages based on industry templates.
GTM37
Custom strategies adapted from Fortune 500 playbooks to your specific market, competitors, and business model.
AI Readiness
Most Agencies
Still focused on traditional Google search rankings.
GTM37
Optimizing for ChatGPT, Claude, Perplexity, and Google's AI Overviews—the tools your customers actually use.
Client Education
Most Agencies
Keep strategies proprietary; clients don't understand what they're paying for.
GTM37
We teach you the 'why' behind every strategy through our newsletter and client resources.
Common Questions About GTM37
Get to know more about our company, approach, and what makes us different
Why did you start GTM37?
GTM37 was founded to solve a specific problem: the massive gap between what enterprise companies can afford in marketing technology and what's available to small businesses.
After decades in enterprise technology, founder Clark Wright saw local service businesses being sold watered-down, cookie-cutter marketing solutions. Meanwhile, AI-powered search was fundamentally changing how customers discover services—and most agencies hadn't adapted. GTM37 exists to bring enterprise-grade AI search optimization to local businesses at a scale that works for them.
What does "GTM37" mean?
The name references AlphaGo's famous "Move 37" from 2016—when Google's AI made a Go move so unconventional that experts initially thought it was an error. It wasn't. Move 37 was transformative, changing how the game is played forever.
We chose this name because go-to-market (GTM) strategy is at its own Move 37 moment. Traditional marketing playbooks are being rewritten by AI. Search engines are becoming answer engines. The businesses that recognize this shift early will dominate their markets. That's what we help clients achieve.
What types of businesses do you work with?
We specialize in local service businesses where reputation, expertise, and local visibility drive growth. Our sweet spot is businesses with $500K-$10M in annual revenue.
Industries we serve:
- Home contractors (HVAC, plumbing, roofing, electrical)
- Healthcare providers (medical, dental, chiropractic)
- Professional services (legal, accounting, real estate, financial)
- Home services (cleaning, pest control, landscaping)
- PE-backed roll-ups and franchise operations
How is GTM37 different from traditional marketing agencies?
Four key differences set us apart:
- AI-First Focus: While traditional agencies still optimize primarily for Google rankings, we optimize for AI recommendations from ChatGPT, Claude, Perplexity, and Google AI Overviews
- In-House Technical Expertise: We have advanced web development capabilities with semantic HTML and schema markup expertise—not outsourced template builders
- Content from YOUR Voice: Monthly interviews capture your authentic expertise, not generic industry content written by freelancers who don't know your business
- Educational Approach: We teach you the "why" behind every strategy through our Booked Solid newsletter—no black boxes
Do you work with businesses outside the United States?
Currently, we focus exclusively on businesses serving customers in the United States. Our expertise is in US search behavior, AI tool usage patterns, and local service marketing within the US market.
However, our remote-first service model means we can work with clients anywhere in the US. Whether you're in New York, California, Texas, or anywhere in between, we can help optimize your business for AI search.
What is the Booked Solid newsletter?
Booked Solid is our weekly newsletter where we break down the latest in AI search, share actionable marketing strategies, and explain how Fortune 500 companies approach problems local businesses face every day—all without confusing jargon.
What you'll learn:
- How AI answer engines decide which businesses to recommend
- Content strategies that actually generate leads
- Website optimization techniques from enterprise playbooks
- Real case studies and performance data
- Marketing ROI analysis and budget allocation
Join 1,000+ business owners who get practical marketing strategies delivered weekly. No spam, no sales pitches—just actionable insights.
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