About GTM37
Precision-Engineered Growth for the AI Search Era
Why “GTM37”?
The Move That Changed Everything
In March 2016, Google DeepMind's AlphaGo faced Lee Sedol, one of the greatest Go players in history, in a five-game match that would redefine what artificial intelligence was capable of.
In Game Two, AlphaGo played Move 37. It was so unconventional that commentators assumed it was a mistake. No human player would have made it. The move defied 3,000 years of accumulated Go wisdom. And it won the game.
Move 37 wasn't just a turning point in a board game. It was a signal: AI doesn't just replicate human strategy. It fundamentally transforms it.
Go-to-market strategy is at its own Move 37 moment.
Traditional marketing playbooks are being rewritten by AI. Search engines are becoming answer engines. The way customers discover, evaluate, and choose service providers has shifted, and most businesses haven't adapted. The companies that recognize this transformation early won't just keep up. They'll dominate their markets.
That's why we built GTM37: to help growing companies make their own Move 37, transforming their go-to-market strategy for an AI-driven world, with the same precision and boldness that changed the oldest board game on earth.
GTM37 was founded on a simple observation: the way customers find businesses is fundamentally changing, and most marketing agencies haven't caught up.
AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity are becoming the primary way people discover and choose service providers. These AI systems don't rank websites the same way Google's traditional algorithm does. They recommend businesses based on structured data, authority signals, and content quality.
Most growing companies are invisible to these AI systems. Their websites were not built for it. Their content was not structured for it. Their digital presence does not generate the signals AI models look for.
We exist to fix that.
Our Approach
How We Think
Engineering Mindset
We treat digital marketing as a system to be engineered, not guessed at. Data-driven decisions, measurable outcomes, transparent reporting.
AI-First Strategy
Every strategy, every page, every piece of content is built with AI discoverability in mind. We prepare your business for where search is going.
Compound Growth
We build assets that compound over time: websites, authority content, and digital presence that strengthen with each passing month.
Background and Credentials
Built across 15 years of B2B SaaS
Most consultancies in this space have one or two of these capabilities. The combination is the differentiator. It is also the reason we can find friction across the entire revenue lifecycle, not just the marketing slice.
- 15 years across sales engineering, channel partnerships, and revenue leadership in B2B SaaS startups
- Salesforce Certified Sales Cloud Consultant, Experience Cloud Consultant, and Certified Administrator
- Salesforce AppExchange publisher: Partner Foundations, a B2B partnerships workflow app for Experience Cloud
- AI agent development: hands-on with Anthropic Claude, OpenAI Agent SDK, multi-agent orchestration
- Google Cloud-native engineering: Cloud Run, Cloud SQL, Pub/Sub, Cloud Scheduler, Firestore, Vertex AI
- Revenue lifecycle thinking informed by widely-published frameworks
- Spec-driven development discipline
AppExchange
Partner Foundations on the Salesforce AppExchange
A published app that streamlines B2B partnership workflows on Experience Cloud. Built by GTM37, used by partner-led organizations to manage relationship lifecycles in Salesforce.
View on the AppExchange →
Ready to Start?
In every market shift, there are those who see it first. And those who wonder what happened.
AI is rewriting how customers find and choose service providers, and the early movers will own their categories. Let's map your strategy before the rest catch on.