GTM37 Insights
Actionable insights on AI search optimization, marketing strategy, and digital growth for local businesses.
OpenAI is building two monetization paths: advertising, where businesses pay to be seen inside conversations, and transaction fees, where OpenAI takes a percentage when customers buy through ChatGPT. Both create new discovery channels for local service businesses. Neither works quite like Google.
Jan 21, 2026
Last Sunday, Google told the National Retail Federation they're building a future where AI completes purchases without customers ever visiting a website. The next day, Apple announced Google's Gemini will power iPhone intelligence for 150 million US users. If you're spending money on Google Ads right now, these two announcements should change how you think about 2026.
Jan 13, 2026
For 80 years, TV advertising was for companies with TV advertising budgets. That's over. In 2025, you can run commercials on streaming platforms for $500 a month. Your organic content is now your TV commercial.
Jan 6, 2026
A car dealership with 15 followers posts a video. It gets 2 million views. Meanwhile, an account with 100,000 followers posts 'Happy Monday!' It gets 200 views. What changed?
Dec 30, 2025
*Your website traffic might be down. Your social media might feel like shouting into the wind.
Dec 17, 2025
Every service business owner needs to answer three questions before January 1st: What marketing moves will actually drive growth? How much should I invest? Can marketing really deliver the revenue I need?
Nov 19, 2025
If I asked 10 of your customers what makes you different from your competitors, would they all say the same thing? Without brand, you're still just another option in a sea of options.
Nov 12, 2025
On October 6th, 2025, OpenAI launched something that will change how customers discover local services: the ChatGPT App Store. The customer journey that used to take 60 minutes now happens in 90 seconds.
Oct 23, 2025
Random posting doesn't work. Strategic marketing does. Learn the complete framework Fortune 500 companies use, adapted for service businesses.
Oct 15, 2025
Guy Leaf at Webflow revealed internal data showing AI search traffic converts at 6x better than traditional search. Here's the complete playbook.
Oct 8, 2025
If you stopped paying Google Guarantee, Angi, and Facebook Ads tomorrow, would your phone still ring? You're not doing marketing. You're renting access to customers.
Oct 3, 2025
Your smoke detector is about to become a better salesperson than you. 700 million people are already asking ChatGPT for help every week, and soon their smart devices will handle purchases for them.
Sep 26, 2025
Customer Success means ensuring the right people achieve their desired outcomes through your service. When you get it right, you stop needing to market. Your customers do it for you.
Sep 17, 2025
The most successful service business I ever encountered was run by a guy who barely advertised. Jim had 47 other business owners actively sending him customers. His secret? He understood that every business you interact with is a potential multiplication machine.
Sep 10, 2025
Every local service business owner dreams of predictable revenue. Recurring revenue isn't just for software companies - smart operators are transforming their operations.
Sep 3, 2025
Fortune 500 companies use strategic account management to dominate their markets. The same playbook that IBM uses to land million-dollar contracts can transform your local service business.
Aug 27, 2025
Right now, millions of people are asking AI assistants for recommendations. If AI doesn't know about your business, you don't exist to these customers.
Aug 20, 2025
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