Digital Ad Management

We recommend starting with a minimum ad spend of $1,500-2,500/month per platform to gather meaningful data and optimize effectively. This is separate from our management fee. During our strategy call, we'll discuss your goals and recommend a budget that makes sense for your market and competition.

It depends on your ideal customer. Google Ads works well when people are actively searching for your services. Meta (Facebook/Instagram) excels at reaching local homeowners and building awareness. LinkedIn is ideal for B2B services and professional audiences. Reddit reaches engaged communities discussing your industry. We'll recommend the right platform mix based on your specific business and goals.

You can start seeing leads within the first week of campaign launch. However, expect 2-4 weeks for initial optimization as we gather data and refine targeting. By month 2-3, campaigns typically hit their stride with improved cost-per-lead and conversion rates.

For best results, we recommend providing images of your team, completed projects, and equipment. However, we can work with stock images as a fallback. We handle all ad copy and creative design—you just need to approve it. Note: GTM37 does not produce or edit video content. If you want video ads, you'll need to provide videos in final, edited form.

Our monthly reports include: impressions and reach, clicks and click-through rates, leads generated and cost-per-lead, conversion tracking data, what's working and what we're testing, and specific recommendations for improvement. We explain everything in plain English—no confusing jargon.

Yes. You have full control over your ad spend. We can pause campaigns during slow seasons, ramp up before busy periods, or stop entirely if needed. We require 30 days notice to cancel our management services, but your actual ad spend can be adjusted at any time.